Archive for logo design

Case Study: Designing a Logo for a Start-Up

Logos can be tricky beasts to design, especially for a start-up. You have to understand the client’s needs, their products and services, and the personality they want to project to their customers, and then figure out a way to graphically represent all of this in a single mark.

Experienced logo designers, like Tracy Sabin, understand the nuances inherent in this process, and what it takes to come up with a compelling design that resonates with his clients’ customers.

With more than 40 years of logo design experience under his belt, Sabin’s hand-crafted style and attention to detail bring his logo designs to life. Recently he was hired by Steve Falen, art director at Partners Creative, to design a logo for their client, Fenek Outdoor.

Fenek is a new, start up company created by two longtime outdoor product sales representatives. They make hunting blinds, carts, and other accessories for avid outdoorsmen. The name is derived from the Fennec Fox, which inhabits the Sahara Desert.

“It’s the world’s smallest fox living in one of the world’s harshest environments, and its oversized ears and fast reflexes exemplify the company’s emphasis on listening and being responsive to customers and their needs,” Falen explains. “The change in spelling is an association with the fox, but also a unique brandable handle.”

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