Designers Matt Titone and Ron Thompson met in 2009 while working at Saatchi & Saatchi Los Angeles. Both have experience at large agencies and small design studios alike, so when they decided to open their own multidisciplinary firm in 2012 in L.A., one of the first things they knew they wanted was the freedom to pursue all kinds of projects without limitation.
After an exhaustive naming process, they chose the name ITAL/C. “We like it because it’s not too descriptive or cheesy, and it’s part of the design vocabulary,” says Thompson. “It’s also a way to stand apart without shouting and be a little more elegant.” Fortunately, they didn’t have to shout to get business, but they did make a conscious decision when they opened shop that they wouldn’t take on freelance projects any longer. Read rest of story here.