Roxy Prima will be one of three instructors teaching “The Business of HandLettering,” for Modern Thrive next month. Here she tells us how she got started as a one-woman design/lettering/illustration shop, and how she keeps busy and promotes her work.
I started my business after a long time of being unsatisfied working full-time as a graphic designer in the media industry. I had always craved the freedom of working for myself, but it took me a long time before I felt like I could really take that leap. Once I decided that my goal would be to work for myself, I started taking on as many freelance projects as possible, while still working a full-time job. I would get up early to work before I went to my job, and after my eight hours, I would work well into the night and on weekends. Essentially I was working two full time jobs! It wasn’t easy, but the idea of eventually working for myself was a great motivator. Read the rest of her story, here.