LogoLounge’s Superstar Panel of Judges Announced

It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof … err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]

Five Brand Personalities

Bombarded with thousands of messages daily, successful brands must constantly evolve to reach discerning subsets of the marketplace. All hispanics are not equal. All Catholics are not family friendly. All women do not love Hillary. Brands have “personalities” that appeal to specific people for specific reasons. Like people, companies put out vibes. Disney is family […]