Winning Logo Design Strategies from 9 Industry Leaders

Andreas Karl “First: Look through all 265,000 logos in the LogoLounge library and see what other graphic designers have done before. It keeps you from creating doubles, and from following an idea that already exists. Second: Look at the logos of companies like Nike, Apple, Mercedes Benz, CocaCola, and ask yourself ‘What makes these logos […]

Thinking in Icons

Icons have become such a ubiquitous way of life for most of us, that we don’t often think about them. And the point is, we shouldn’t, unless they misguide us or leave us confused. In Felix Sockwell’s new book, Thinking in Icons, he walks readers through the process of designing icons and the subtle nuances […]

LogoLounge’s Superstar Panel of Judges Announced

It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof … err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]

Clear Winner: Jonathan Selikoff, Letterpress Artist

Designer, typographer, and letterpress artist Jonathan Selikoff started his studio Vote for Letterpress in 2010 because he had to. Selikoff wanted to buy a Vandercook press to add to his weekender print set-up in his garage. “I found one in Ithaca, but there was a catch. It came with a Heidelberg Windmill, a manual paper cutter (old-school guillotine), and a lot […]

Why Client-Killed Design Projects Are A Blessing in Disguise

Designer/illustrator Felix Sockwell is known for his illustrative, fluid line work. When looking at his pieces it appears that his pen never left the page, as each idea and object is interconnected into a larger narrative. This quick wit and ability to translate seemingly complex ideas into simple, iconographic solutions have gained Sockwell many fans […]

Perfectly Imperfect: Human Connection

Although letterpress printing is a traditional, laborious process, and flies in the face of modern technology, it’s never been more popular. People crave the beautiful imperfections and sensory experience of this timeless media, and designers value the handiwork and intrinsic qualities it adds to their creative output. In this feature post, we show the designs of […]