The Rise of @Goodtype

Designer Brooke Bucherie, from Austin, Texas, was obsessed with type and hand lettering, so she collected it … sort of. She randomly gathered screen shots of type she loved online, and when her iPhone ran out of space, she started an Instagram feed called @Goodtype in 2013, to store her collection, crediting the artists who created the lettering. Over time, she noted that artists were hash-tagging their type pieces #goodtype, and people started following her feed—a lot of people. The Instagram feed now has more than 185,000 followers, and the numbers increase each week.

With its growing popularity, she’s decided to publish a book that will feature 100 never-before-seen lettering samples submitted by the Goodtype followers. Bucherie says, “I’m so excited to bring the Goodtype feed to life into a tangible form. I want to expose the work of these many talented individuals and get this book onto as many bookshelves, coffee tables, and classrooms as possible.” She’s planning on starting a Kickstarter campaign to get buy-in from her huge following so she can self-publish the book. “It should be a lot of fun and a great way to reward our followers,” she notes. Read the rest here.

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Jessica Hische Creates Sinfully Sweet Hand Lettering for a Starbucks Campaign

Hand lettering is all the rage, but very few artists do it as well as designer and typographer Jessica Hische.

Jessica Hische has become something of a sweetheart in the design world with her prolific output and her frequent appearances at industry conferences and events. Her lettering can be seen in movie titles like Moonrise Kingdom, on book covers, and in brand identities and advertisements for clients including Target, Livestrong, Bertoli, and Starbucks, among many others.

Here, she talks about collaborating with ad agency BBDO for a truly scrumptious campaign for Starbucks, featuring four of their signature lattes. Read the rest of the story here.

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Handlettering Gymnastics

I’ve become obsessed with handlettering lately. It’s more prevalent than ever, appearing in advertisements, packaging, signage and more. With incredible detail and draughtsmanship at its finest, these artists are in high demand, giving each project a one-of-a-kind look.

The five artists featured here are forging new ground in the lettering category using a variety of materials and techniques to achieve stunning and sometimes surprising results. Read the rest here.

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