We see posters everywhere, but truly remarkable ones are rare. Here, James Victore shares advice on how to bend clichés to create memorable poster designs that matter.
Design legend James Victore does not mince words. “People think graphic design is a visual art and it’s not; it’s an idea-based business and the visuals are just the teaspoon of sugar that we use to get these ideas across,” says Victore, who recently taught a CreativeLive course titled Bold & Fearless Poster Design.
“My own work isn’t pretty,” says the acclaimed and influential designer, author and activist. “People don’t buy my work because it matches their furniture.” Read the full article here.