LogoLounge’s Superstar Panel of Judges Announced

It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof … err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]

On the Road with Aaron Draplin

Aaron Draplin needs no fancy introduction in this part of the logo hemisphere. He has rocked the design world in the last year, surprising even skeptics, with his bestselling book Pretty Much Everything, which details his work and reveals much about himself–the man behind the big beard. As a judge for this year’s LogoLounge competition, […]

Five Brand Personalities

Bombarded with thousands of messages daily, successful brands must constantly evolve to reach discerning subsets of the marketplace. All hispanics are not equal. All Catholics are not family friendly. All women do not love Hillary. Brands have “personalities” that appeal to specific people for specific reasons. Like people, companies put out vibes. Disney is family […]