Take a Whiff: The Allure of Great Package Design

Thymes has been creating beautiful, botanical bath and body products with artisan fragrances for more than 30 years. In that time, the marketplace has become flooded with competitors, all vying for the same customers. To continue building excitement amidst a stream of new brands in the category, Thymes sought an elevated, modern aesthetic, so they reached out to Minneapolis-based, Wink. Initially, they only wanted their catalog redesigned, but principal Scott Thares asked them about their heritage and what they wanted to accomplish with a new catalog. “We spoke about how the vision needed to evolve into a more contemporary look and feel. They kept wanting to elevate their brand presence,” he recalls.

So he asked them what they felt they were doing better than the competition. “They kept coming back with this statement that they create artisanal, botanically-inspired fragrances—in house—versus other companies where fragrances are created in an outside chemical lab,” he says. “Everything they do evokes a memory; certain smells take you back to a particular moment in time. So we said we should capitalize on that.” Read the rest here.

Thymes Prospecting Kit-5

Spooktacular Craft Party

Elements has done it again! Spicing up their studio with sinister machinations and quirky craft creations, the fantastic four (Amy Graver, Chelsea May, Tracy Forbes, and Kathryn Chase-Levin), hosted another successful crafting party for friends and colleagues. They served up spooky spirits and snacks while a Pandora playlist of Halloween music inspired the crafters—and, occasionally, irritated them. “We had to keep skipping songs because some of them were driving us crazy with the dramatic organ music or hardcore guitar riffs,” says May. Read the rest here.

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