It started in 2010 with a crate of figs, some fetuccine, butter and balsamic vinegar. The next thing they knew, they had spawned a community of food and illustrations around the word. Salli S. Swindell and her brother Nate Padavick of Studio SSS—were on vacation.
“Nate was cooking fettuccine with figs in butter balsamic sauce—sounds amazing, right?” recall Salli. “While he was cooking, I was at the counter drawing the crate of fresh figs and sipping wine. It was an ‘Aha!’ moment. Drawing food is fun! I told Nate we needed to find more food illustration jobs.”
They Draw and Cook first began as a printed book of illustrated recipes they’d give away to friends, family, and clients. Nate had the idea to invite other friends to contribute to the book. Weeks and months passed. While awaiting one submission for the book, Nate grew impatient. On a whim, he posted eight of the illustrated recipes to a blog he and Salli decided to brand They Draw and Cook.
Word spread. Others began submitting illustrated recipes. In a short time, they had hundreds. Then thousands: more than 250,000 follow the blog on Facebook; more than 40,000 follow it on Instagram. Schools are using these sites for classroom assignments. “Some of our finest illustrated recipes are from students attending MICA, CCAD, and SCAD,” adds Salli. “We welcome a range of styles and skill level, and especially like it when we see an artist improve their skills one recipe or map at a time.”
The site’s popularity has inspired Nate and Salli to think of fresh ideas to unite illustration and personal interests. The compiled a list of “They Draw and …” variations. Nate’s love of travel includes an interest in map design. The brother and sister added a map feature to their site to enable visitors to find other illustrators around the world. Then they created They Draw and Travel—a companion site that is just as fun as their food site. Read the rest here.