Wink. Thyme. Scentsational.

For nearly three decades, Thymes has applied artisan craftsmanship to enriching the quality of daily experience through naturally-derived scents. Its fragrances are composed at its on-site fragrance studio, where perfumers blend nature, art, and science to create products that soothe and delight us. For the past three years, Wink in Minneapolis, has been helping the company integrate its message across its brand identity through artistic quality photography, integrated website design, product catalogs, and brand packaging. It is an aesthetic that celebrates the natural, botanical, and organic. Read the rest here.

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Take a Whiff: The Allure of Great Package Design

Thymes has been creating beautiful, botanical bath and body products with artisan fragrances for more than 30 years. In that time, the marketplace has become flooded with competitors, all vying for the same customers. To continue building excitement amidst a stream of new brands in the category, Thymes sought an elevated, modern aesthetic, so they reached out to Minneapolis-based, Wink. Initially, they only wanted their catalog redesigned, but principal Scott Thares asked them about their heritage and what they wanted to accomplish with a new catalog. “We spoke about how the vision needed to evolve into a more contemporary look and feel. They kept wanting to elevate their brand presence,” he recalls.

So he asked them what they felt they were doing better than the competition. “They kept coming back with this statement that they create artisanal, botanically-inspired fragrances—in house—versus other companies where fragrances are created in an outside chemical lab,” he says. “Everything they do evokes a memory; certain smells take you back to a particular moment in time. So we said we should capitalize on that.” Read the rest here.

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