The Fundamentals of Graphic Design

Timothy Samara is a New York-based graphic designer and educator. He has taught design at the college level for nearly 15 years.

As the author of eight graphic design books for Rockport Publishers, his academic reach spans the globe.

All of his books have a common thread—they address the fundamentals of graphic design. “The fundamentals always surface for consideration, no matter how advanced the student or complex the project,” he says. Here he discusses the importance of understanding the core elements of graphic design.

What are the basic fundamentals of graphic design?

The fundamentals of graphic design are about seeing (and understanding) how the qualities of visual material—shapes, images, color, typography, and layout—work, and work together… and then being able to decide which qualities of each are relevant and engaging and useful for visualizing a particular idea or solving a certain problem. Read the rest of the interview here.

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The site functions as an online brochure for a family-owned construction firm, showcasing projects and providing basic company information. The choices of bold iconography and photographic image elements, together with a strong layout grid, geometric visual elements and an industrial, slab-serif typeface all allude to the precision of the company’s work, nations of architectural detail and tools, and the family’s heritage—in a nod to Italian International Style modernism.

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