Arianna Orland’s innate curiosity has gotten her far in her career. Never satisfied with the status quo, she continually uses both inquiry and hustle to propel herself to grow and […]
Category: design
I co-authored/edited this piece with Bill Gardner for LogoLounge.com, and it was picked up by Fast Company! It’s written in first-person, by Bill. Each year, I write a report on […]
So many eco-friendly packages are reminiscent of brown paper sacks—boring, colorless, no personality. The materials, themselves, can be difficult to navigate from a design perspective to make them more palatable, […]
Graphic design is all about solving problems and making things functional and easy to understand, and wayfinding materials such as signs and maps aren’t the exception. In fact, they’re the […]
Beyond offering a selection of food and beverage items, a good menu design is an extension of the restaurant’s identity, it’s well organized and easy to read, and hopefully it’s […]
This article was originally published on the HOW magazine website in January 2018. HOW has since ceased publication. In the early ’90s, the graphic design landscape was undergoing a dramatic […]
Whether you’re designing for a print or online publication, many rules are the same with the goal being legibility. If users can’t read it or don’t understand the hierarchy, you’re […]
If you’re an identity designer, the most critical function in the beginning of the project is research—getting to know your client’s brand inside and out, as well as the competition, […]
You may be wondering what the hell this title means. It’s obvious that design and advertising comingle, but often the nuances go unnoticed. Michael Ian Kaye is here to say […]
Su Mathews Hale is senior partner at Lippincott’s San Francisco office, where she heads up branding initiatives for clients such as Hyatt, Walmart, eBay, and Shutterstock. Prior to joining Lippincott […]