So many eco-friendly packages are reminiscent of brown paper sacks—boring, colorless, no personality. The materials, themselves, can be difficult to navigate from a design perspective to make them more palatable, […]
Category: packaging
Although we’ve seen many huge retailers downsize (like the Gap) and some close altogether (Toys R Us), you’d be surprised to know that there was a 58% increase in store […]
With so many microbrews infiltrating the marketplace—and taking up valuable shelf space in retail outlets—having a memorable package design that stands out from the crowd is more important than ever. […]
Organic snacks have become a hugely popular category in the food sector in recent years, so creating an ownable brand that stands out is essential for survival. So, when Livio […]
In the last three decades we’ve witnessed the demise of cassette tapes, the rise and fall of CDs, and the near end and now re-emergence of LPs. And through it […]
If you’re an identity designer, the most critical function in the beginning of the project is research—getting to know your client’s brand inside and out, as well as the competition, […]
Tosh Hall has a problem with companies that try to redefine themselves every three years, and the agencies that convince them to do it. In a world of constant change […]
Thyme, which has been in business for 30 years, creates botanically-infused fragrances, soaps, lotions, and cosmetics. The brand’s artisan qualities and craftsmanship are beautifully represented at every touchpoint—from the website […]
Celestial Seasonings has led the herbal tea brand category since its inception, 45 years ago. It boasts a legion of loyal brand fans who love everything about the brand from […]
Each year Command X, AIGA’s reality show-style, live design competition pits seven young designers against one another in daily elimination challenges, and is one of the most anticipated events at the AIGA Design Conference. […]