Creative content leader with more than 25 years leading thoughtful conversations with graphic design and branding experts, bringing their stories to life in blogs, books and articles.
I’m a published author and editor with 25+ years of experience writing for a wide variety of magazines, blogs, and books. I’ve collaborated with designers, illustrators, photographers, and other writers to develop quality content across multiple print and digital mediums.
I have worked with a diverse range of clients including Moxie Sozo, Neenah Paper, Creative Live, AIGA, Goodtype, Elements, and more. I like working with nice people and companies that do great things for themselves, their clients, and their communities. I love telling the behind-the-scenes stories for a range of creative projects, and learning interesting details about the people who design them. Whether drafting an article for publication or creating content for a website (yours or your client’s), I approach each writing assignment from a journalistic point of view—I ask the 5W’s: Who, What, Where, When, Why, and How … ok, 5W’s and an H. I then craft a narrative that fits the scope of the project.
The Moxie Interviews: Over the course of a year (June 2016 – June 2017), I interviewed an incredible line-up of contemporary designers, artists, product developers, and writers—56 in all. I purposely sought a unique hook for each interview to learn something new about each person, most of whom have been interviewed and featured countless times.
Thinking in Icons: This collaboration with designer and illustrator Felix Sockwell, details his approach to creating effective visual icons. He shares his work with an impressive roster of blue-chip international brands, including AT&T, Apple, Facebook, Google, Hasbro, the New York Times, Sony, and Yahoo!
You’ll get an insider’s look at how concepts evolve, and the icons that resonated with clients—as well as the ones that didn’t (those go back in the “Sock drawer,” perhaps to re-emerge in a completely different incarnation).
Right on the heels of Thinking in Icons, LogoLounge 10 was also published. This is the second book in this series that I co-wrote with LogoLounge founder Bill Gardner. The book features more than 2,000 logos from around the world, selected by an expert panel of judges from around the globe.
In 2014, I co-wrote LogoLounge 9 with Bill Gardner. I interviewed more than 20 designers, writing case studies about the logos they designed for clients such as Southwest Airlines, Awake Chocolate, Nike Women’s Marathon, Harlem Eat Up, among others.
From late 2006 to June 2014, I served as the acquisitions editor at Rockport Publishers, developing the graphic design list. I collaborated with authors and designers to develop content for 20 highly illustrative design titles a year. I was also responsible for editing and managing Rockport’s design blog, RockPaperInk. In addition to writing content for the site, I worked closely with all contributors, maintaining a regular posting schedule and editing and approving all articles before they went live.
Previous to my employment at Rockport, I was the editorial director of the publishing division at Dynamic Graphics, Inc., and served as the Editor in Chief of STEP inside design, a bimonthly, international design magazine. In 2003, under my leadership, the magazine was nominated for a National Magazine Award for general excellence by the American Society of Magazine Editors. We didn’t win, but as they say at the Oscars, “It was an honor just being nominated.”