I co-authored/edited this piece with Bill Gardner for LogoLounge.com, and it was picked up by Fast Company! It’s written in first-person, by Bill. Each year, I write a report on logo trends, and I always look to the past before looking ahead. You can’t tell where something is going if you don’t know where it […]
Category Archives: logo design
Winning Logo Design Strategies from 9 Industry Leaders
Andreas Karl “First: Look through all 265,000 logos in the LogoLounge library and see what other graphic designers have done before. It keeps you from creating doubles, and from following an idea that already exists. Second: Look at the logos of companies like Nike, Apple, Mercedes Benz, CocaCola, and ask yourself ‘What makes these logos […]
Thinking in Icons
Icons have become such a ubiquitous way of life for most of us, that we don’t often think about them. And the point is, we shouldn’t, unless they misguide us or leave us confused. In Felix Sockwell’s new book, Thinking in Icons, he walks readers through the process of designing icons and the subtle nuances […]
Building a Narrative Through Branding
It can be tricky designing an identity for a new company, while alluding to a history that just isn’t there. Because of his distinct style that has a kind of old-world aesthetic, Chad Michael is often called for these types of jobs for spirits and distilleries. His logo designs employ elaborate, ornate details providing the […]
Logo Lessons from a Lippincott Partner
Su Mathews Hale is senior partner at Lippincott’s San Francisco office, where she heads up branding initiatives for clients such as Hyatt, Walmart, eBay, and Shutterstock. Prior to joining Lippincott more than 10 years ago, she was an associate partner at Pentagram in New York. Hale is currently president of the National AIGA. We’re so […]
LogoLounge’s Superstar Panel of Judges Announced
It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]
A Logo That Was Almost Lost in Translation
Illustrator and designer Alex Trochut has called New York City home for the past four years. A Barcelona native, he is fluent in all things design from logos and identity work, to editorial, advertising, fashion, and music. He tends to use expressive lettering often in his work to create movement and rapture. Last year, he […]
One Letter Says it All
Last year Pentagram partner Emily Oberman and her team, were hired to brand a new kind of social club/coworking space in New York City for smart, successful women. Unlike traditional men’s social clubs that feature dark walls lined with taxidermy in an old world sense of style, The Wing is light and contemporary. It’s a […]
A Duo of Glitschkas
Von Glitschka has been in the logo trenches for more than 20 years. His illustrative logo solutions are as varied as his clientsfrom local brewers, pubs, and mechanics to national artisanal brands, sports monikers, and software companies and no doubt you’ve seen his work right here at LogoLounge over the years. We’re thrilled to […]
Logo Design Lessons from 5 Summer Blockbusters
It’s that time of year, when the summer blockbusters are released to much fanfare with overblown, Hollywood budgets. But with so many movies hitting the theaters at once, it’s sometimes hard to decide which one to see. Fortunately, you can usually judge a book by its cover, or in this case, a movie by its […]