I co-authored/edited this piece with Bill Gardner for LogoLounge.com, and it was picked up by Fast Company! It’s written in first-person, by Bill. Each year, I write a report on […]
Category: branding
For as long as she can remember, Brenda Lovingood has been making barbecue sauce for family and friends, slathering it on chicken wings, pork and meatballs. She had toyed with […]
Finding the perfect typeface for your next project takes skill and know-how. Here we put together three different takes on type and why they work so well. Type says a […]
So many eco-friendly packages are reminiscent of brown paper sacks—boring, colorless, no personality. The materials, themselves, can be difficult to navigate from a design perspective to make them more palatable, […]
Although we’ve seen many huge retailers downsize (like the Gap) and some close altogether (Toys R Us), you’d be surprised to know that there was a 58% increase in store […]
Beyond offering a selection of food and beverage items, a good menu design is an extension of the restaurant’s identity, it’s well organized and easy to read, and hopefully it’s […]
Andreas Karl “First: Look through all 265,000 logos in the LogoLounge library and see what other graphic designers have done before. It keeps you from creating doubles, and from following […]
Organic snacks have become a hugely popular category in the food sector in recent years, so creating an ownable brand that stands out is essential for survival. So, when Livio […]
Icons have become such a ubiquitous way of life for most of us, that we don’t often think about them. And the point is, we shouldn’t, unless they misguide us […]
If you’re an identity designer, the most critical function in the beginning of the project is research—getting to know your client’s brand inside and out, as well as the competition, […]