Last year Pentagram partner Emily Oberman and her team, were hired to brand a new kind of social club/coworking space in New York City for smart, successful women. Unlike traditional […]
Tag: branding
You could call him the boss of brand thinking, with six notable books on the subject and more than 45 years of experience in the design field, or you could […]
Brand-building is key to any successful business. Design plays a critical role in the development and evolution of a brand over time. Here, we ask four branding experts about the […]
Celestial Seasonings has led the herbal tea brand category since its inception, 45 years ago. It boasts a legion of loyal brand fans who love everything about the brand from […]