Tag: HOW

Design Links: A Chain of Creative Inspiration

HOW is pleased to kick off a new, inspirational series called “Design Links,” which, every other week, will feature three artists whose work is fresh, fun and stimulating. Each artist picks the next link—someone who personally inspires him/her. These links will likely take us around the world and show work in categories from graphic design, illustration, fine art, photography, printmaking and more. It will be a tour de force of creative inspiration and revelations.

We’re leading the chain with one of our favorite designers—John Foster. His poster and music packaging designs are both intricate and eclectic. Working from his studio, Bad People Good Things, in Maryland, he likes using materials on hand and can often be found “pulling” posters and getting messy with ink. Read the rest of the story here.
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Anagrama: Beautifying Mexico One Boutique Brand at a Time

Although branding firm Anagrama has been around for only five years, it’s already made a remarkable impact in the design world as well as in its local community. Its three founders, Sebastian Padilla, Mike Herrera and Gustavo Muñoz, started the business while working out of Muñoz’s house in 2009, but the firm now boasts more than 40 graphic designers, architects and programmers based in two offices—Monterrey and Mexico City—as well as another partner, Roberto Treviño, who heads the architecture department.
“We create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the utmost attention to details, to providing solutions based on the analysis of tangible data,” says Padilla, who works out of the Monterrey office as creative director and client liaison. By breaking the traditional agency scheme with its multidisciplinary approach, Anagrama has consistently created unique branding environments for its clients. They don’t just design packaging or logos—they build brands (quite literally) from the ground up. This floor-to-ceiling process requires all the skill sets within the firm—architects and interior designers working hand-in-hand with graphic designers and programmers to execute the strategy across the full branding spectrum. Read the rest of the article here.
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Handlettering Gymnastics

I’ve become obsessed with handlettering lately. It’s more prevalent than ever, appearing in advertisements, packaging, signage and more. With incredible detail and draughtsmanship at its finest, these artists are in high demand, giving each project a one-of-a-kind look.

The five artists featured here are forging new ground in the lettering category using a variety of materials and techniques to achieve stunning and sometimes surprising results. Read the rest here.

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Why Sagmeister & Walsh Stays Small

Let’s face it, when most of us start our careers, we dream big, as in working at a big, fast-paced agency with high-profile clients, surrounded by other creatives.

That’s great and all, but some of the most successful graphic designers—including Sagmeister & Walsh—have purposely set their sights small to create big. In our November 2014 issue, HOW spoke with the principals of six design firms, each operating with five people or less, to find out what’s so great about maintaining a small studio—and how anyone can do the same.

Here, we learn why Sagmeister & Walsh stays small.

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Let’s face it, when most of us start our careers, we dream big, as in working at a big, fast-paced agency with high-profile clients, surrounded by other creatives.

That’s great and all, but some of the most successful graphic designers—including Sagmeister & Walsh—have purposely set their sights small to create big. In our November 2014 issue, HOW spoke with the principals of six design firms, each operating with five people or less, to find out what’s so great about maintaining a small studio—and how anyone can do the same.

Here, we learn why Sagmeister & Walsh stays small.

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