Tag: The Creative Group blog

Jessica Hische Creates Sinfully Sweet Hand Lettering for a Starbucks Campaign

Hand lettering is all the rage, but very few artists do it as well as designer and typographer Jessica Hische.

Jessica Hische has become something of a sweetheart in the design world with her prolific output and her frequent appearances at industry conferences and events. Her lettering can be seen in movie titles like Moonrise Kingdom, on book covers, and in brand identities and advertisements for clients including Target, Livestrong, Bertoli, and Starbucks, among many others.

Here, she talks about collaborating with ad agency BBDO for a truly scrumptious campaign for Starbucks, featuring four of their signature lattes. Read the rest of the story here.

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The Coloring Book Grows Up

Searching for novel gifts for creative colleagues? Looking for a fun activity to kick off your next staff meeting? Miss playing with crayons? This adult coloring book collection is for you.

As a kid, I loved getting a new box of crayons and trying out each color to see how it looked on paper. Coloring books allowed me to magically transform a black and white page into a vibrant concoction of my own design. Eventually, I lost interest in images of animated characters and moved on. But I never lost the desire to color and create with my hands.

The act of coloring has proven to be a great stress reliever for many people. It’s an escape from our hectic lives and forces us to focus on what’s right in front of us by using our imagination to arrange colors in a pleasing way. Fortunately, a new crop of coloring books aimed at adults has flooded the marketplace recently. Read rest of article here.

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