In the past few years, a sexual revolution of sorts has been happening globally, with female designers leading the charge in developing beautiful and functional products in the adult toy industry, specifically for women. One of them is Ti Chang, cofounder and lead designer at Crave.
For decades, men were the primary product designers in this industry, and it showed. There seemed to be a catchall design in women’s products—large, pink vibrators that didn’t always deliver the punch they promised. The designers overlooked one vital point: All women do not derive pleasure the same way. There was also a shameful stigma attached to the purchase of such products, which were usually sold at seedy adult toy stores.
Thankfully, the landscape has shifted tremendously, with women leading the way. They are designing better products made with safer and more comfortable materials, sold at retail and online shops that are now socially acceptable for women to peruse. Here we talk to Chang about how she and her business partner sold their first Crave product via Crowdfunding, and her journey into designing pleasure products for women.
Chang studied industrial design at Georgia Institute of Technology where she received her BS, and she earned a Masters in Design Products from Royal College of Art in London. She worked with large consumer brands such as Goody and Trek, designing the Ouchless Hairbrush for the former, and a tandem bicycle for the latter, among other things.
What inspired/motivated you to design intimate products for women?
There has been such a dearth of well-designed products for women, not just in sex toys but in general consumer products, and I decided that I wanted to help change that. Women should not have to put up with bad sex toys. Read the rest of the interview here.