Finding the perfect typeface for your next project takes skill and know-how. Here we put together three different takes on type and why they work so well. Type says a lot about a brand. Letters are a language in themselves, communicating personality traits like sophistication, simplicity, and whimsy. They can shout or they can whisper. […]
As a young, horny man living in his mother’s house in Milan, Italy, Matteo Bologna taught himself how to design type while on the phone with an annoying girlfriend. While she talked and complained and cried for hours on end, he toyed with the seductive curves and shapes of letterforms on his computer, and eventually […]
Dream the Impossible Dream: Craig Welsh Restores a Masterpiece A Nearly Forgotten Font, Euclid, Is Resurrected Through a Nearly Lost Art Form: Wood Type. Though Alvin Lustig left this earth more than 60 years ago, his modern design influence has left an indelible mark in design history. It’s hard to believe that he died so young, at age 40—when […]
When looking to create a “top” list of anything, it’s always best to ask the experts, which is precisely what we did here concerning type designers. Of course, typography, like everything else in art and design, is highly subjective. People like what they like. Period. But interestingly, when we reached out to highly respected type […]