Archive for July 2015

Meet Me In The Woods

The work of Chicago-based illustrator Julia Kuo has graced everything from concert posters and books, to illustrations depicting national parks across the country. “I am on a quest to visit as many national parks as possible, and actually at this moment I’m writing this from the back of a van driving to Yosemite,” she notes. “It’s just so amazing when I think about what these parks preserve.”

In addition to painting and drawing, Kuo loves to make 3D art with paper. Working with Neenah ENVIRONMENT®, she constructed an elaborate bison. She was inspired after visiting Yellowstone National Park a month ago, where she witnessed many of them roaming in their natural environment. “The bison is the biggest land mammal any of us will ever see freely wandering around on this continent! I always feel so much awe and wonder at seeing their massive, hulking frame up close.” Below, she walks us through the steps of building this bison that stands at just over a foot tall, and 1½ feet long. The see how she built her bison, read here.

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Artist Julia Kuo assembling her 3D bison paper sculpture.

Take a Whiff: The Allure of Great Package Design

Thymes has been creating beautiful, botanical bath and body products with artisan fragrances for more than 30 years. In that time, the marketplace has become flooded with competitors, all vying for the same customers. To continue building excitement amidst a stream of new brands in the category, Thymes sought an elevated, modern aesthetic, so they reached out to Minneapolis-based, Wink. Initially, they only wanted their catalog redesigned, but principal Scott Thares asked them about their heritage and what they wanted to accomplish with a new catalog. “We spoke about how the vision needed to evolve into a more contemporary look and feel. They kept wanting to elevate their brand presence,” he recalls.

So he asked them what they felt they were doing better than the competition. “They kept coming back with this statement that they create artisanal, botanically-inspired fragrances—in house—versus other companies where fragrances are created in an outside chemical lab,” he says. “Everything they do evokes a memory; certain smells take you back to a particular moment in time. So we said we should capitalize on that.” Read the rest here.

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Job Interviewing Tips for Recent Grads

With so many recent graduates vying for jobs in the creative industry, it’s integral that you bring your A-game to the job interview. Here, leaders from three prominent creative agencies offer interviewing tips and weigh in on what they look for in entry-level talent.

Brian Collins (founder of COLLINS), Amy Marshall (talent director at Hornall Anderson) and Michael Osborne (principal of Michael Osborne Design) are always on the lookout for strong creative job candidates to join their respective — and highly respected — firms. We spoke to them about what newly minted graduates need to know when they walk through an employer’s door. Gain an edge in today’s competitive job market by considering their interviewing tips:

What advice do you have for recent graduates going on their first interview? What materials should they prepare? 

Collins: It’s simple: Bring the kind of work you long to do.

Marshall: They really need to be prepared to talk through their work. Not just what the assignment or project was, but why they made the decisions they did regarding the design or strategy. What was the concept or idea behind the creative decision? Even if they think it may be obvious, they need to be able to articulate the idea.

Osborne: Good candidates know how to articulate their ideas and solutions for the projects in their portfolio. In the presentation, you can pretty much tell who loves what they’re doing. I’d rather get someone who’s passionate and has great potential. I can teach the person to be a great designer, but I can never teach them to be passionate or professional. Read the rest of the advice here.

Expert Advice on Picking the Right Resume Font

For creative professionals, choosing the right resume font is particularly important. Here’s some expert advice to consider when making your selection.

For many hiring managers in the creative industry, how a resume looks matters as much as what it contains. Pick the wrong font, and you could jeopardize your chances of landing an interview. But because choosing the right resume font is subjective, we asked five noted design experts to share their favorites as well as ones to avoid at all costs.

Our resume font “creative council” included:

Even among this small group, some discrepancies arose, furthering the great resume font debate. Read on to get their take — and then weigh in. Read the interview here.