Trendspotting 2018: Editorial Design

Whether you’re designing for a print or online publication, many rules are the same with the goal being legibility. If users can’t read it or don’t understand the hierarchy, you’re going to lose them. Trends in editorial design have run the gamut from over-the-top imagery and graphics, to sparsely inhabited pages of floating type in a sea of white space. And what works for one publication doesn’t work for another, so it’s completely subjective.

Designers Xavier Schoebel and Amélie Lecocq have plenty of experience working in publication design in France for cultural institutions like the Louvre and Pompidou Center. Both teach graphic design—Xavier at LISAA, Institute of Applied Arts in Strasbourg, and Amelie at the Fine Arts of the University of Strasbourg. “Much of our work in editorial design revolves around cultural subjects, where we use illustrated charts and graphs to depict the information. For instance, what works for a children’s book, will not work in a fashion magazine,” Xavier explains.

Here, the duo, who also run their studio Collectif Ça va 2 Paire, share their predictions for five editorial design trends to watch for in 2018—many of which are tried and true. Read the rest of the interview here.

You had to be there: Steve Frykholm

Herman Miller is the master modern furniture maker with eclectic, ergonometric products for home and office. For more than 100 years, the company has enjoyed economic highs and weathered economic lows. No one better captured these highs and lows than Steve Frykholm, former vice president of creative design, who for three decades told the tale of Herman Miller through stunning annual reports.

Among the finest ever made, Steve Frykholm’s annual reports for Herman Miller are far more than summaries of financial data; they are stories of people and the products they make. Frykholm demonstrated his love for the men and women of Herman Miller with annual reports that swept awards and became collectible. Today, these books stand as text book examples of design at its best: human connection through creative courage, audacity, ingenuity, and flawless execution. “It was never just about me,” he reminds, “I was surrounded by talented men and women who brought these books to life.” Humility is perhaps the least acknowledged secret to success—and longevity.

Now (sort of) retired, bearded, and bespectacled, Frykholm contracts with Herman Miller as spokesman for the company’s design and culture. Speaking at the the 2017 Hopscotch Design Festival in Raleigh, NC, he did what he has done his entire career: he left the audience wanting more. Afterwards, we contacted him to ask him if he’d share more detail that time in Raleigh did not permit.  Below, more of Steve Frykholm’s fantastic stories. Read the rest of the story here.

Cocktail Cards That Pack a Punch

Packing a Punch —
Hand-Lettered Letterpress Cocktail Cards

Designer Maria Montes is a lifelong learner when it comes to lettering and typography. Splitting her time between Barcelona and Melbourne, she works on custom lettering projects, illustrations, and type design, and once a year travels to the remote village of Cabanabona (about 75 miles from Barcelona) to study lettering and calligraphy under the tutelage of Keith and Amanda Adams. There she immerses herself in historic manuscripts, studying lettering techniques from the masters to improve her skills. She shares her knowledge by teaching calligraphy workshops in Melbourne and speaking at design conferences.

“I have a strong graphic design background and I am very passionate about all kinds of letterforms, from calligraphy, to lettering, to typography. I am daily training my eye to become a better designer. Calligraphy and typeface design are extremely technical; attention to detail is key. When I draw organic forms, I loosen up and look for energy instead of technical proficiency. I never looked actively for this style of illustration, but I am personally drawn to details.”

Not long ago, Montes was invited by designer Carla Hackett and letterpress printer Amy Constable (Saint Gertrude Fine Printing) to design a series of four letterpress cards for the Ladies of Letterpress series Flourish Together. “At the time, I was in the middle of putting together my first solo exhibition in Melbourne, Breaking the Ice,” she remembers. “It consisted of a series of eight full-color illustrated cocktail artworks and pattern prints, so I offered to convert four of my full-color pieces into two-color letterpress cards, and they agreed.” Below, the cards and descriptions Montes created. Read the rest of the interview here.

Illustrating an Ale Narrative

With so many microbrews infiltrating the marketplace—and taking up valuable shelf space in retail outlets—having a memorable package design that stands out from the crowd is more important than ever. So when Ommegang Brewery, based in Cooperstown, New York, decided to update its brand, they hired French illustrator, Yann Legendre, to bring their packaging to life.

Each ale has a fun, quirky back story, so the art needed to portray those qualities and bring them to life. Legendre notes, “They were looking for an artist who would bring a sense of movement, openness, storytelling, and wit in the art, to both honor their history and reflect a stylish, dynamic, and modern approach.”

He credits Ommegang’s art director Larry Bennett, with devising the clever stories. “Typically, we look for a story idea that may lead to a brewing idea, that will create an even better story idea,” Bennett says. “We have a great history with Belgium and American brewing, so we don’t often have to pull rabbits out of hats. Unless it’s a story that involves magic.” Read the rest of the story here.

Fili & Thorn & Charles : Legends, Swans, & Dorks

Spencer Charles was hand-lettering signs at a Whole Foods in Salt Lake City when he heard Louise Fili Ltd was hiring. She invited him to New York for an interview. Fili and Charles clicked. A month later he was living in Brooklyn.

It was 2012 when Charles began working for the legendary Louise Fili, whose New York design studio specializes in book design, restaurant identities, food packaging, and “all things Italian.”

Including, apparently, amore. For Charles, landing a job at Fili’s studio was a dream come true … but that was just the beginning of his dreams come true. While working there, he’d meet Kelly Thorn … and marry her.

Meanwhile, Kelly Thorn was finishing at Tyler School of Art in Philadelphia. She, too, had heard Fili Ltd was hiring. “I lugged my giant portfolio case to her studio, and that’s when I met both her and the guy who’d become my favorite dork, Spencer.”

As their work relationship grew romantic in 2014, Charles left Fili to freelance. By 2015, Charles and Thorn were married and working together as Charles&Thorn. Read the rest of the story here.

Ohn Mar Win’s Illustrated Recipes

They Draw & Cook is the internet’s largest collection of illustrated recipes created by artists from around the world. Founded by Nate Padavick and Salli Swindell, the site features more than 7,200 recipes, and it grows each day. They’ve since published more than a dozen books with recipes from the site, and one The Most Gorgeous Cookbook Ever, features 30 recipes by artist Ohn Mar Win. Swindell says, “We LOVE receiving illustrated recipes from Ohn Mar Win! Her illustrations always capture a mood and vibe that would be really hard to achieve with a photograph.”

Win who’s based in the UK, has been an illustrator and designer for 20 years. She teaches classes for Skillshare on drawing and watercolor techniques. Here, she shares five tips to help you get started on your own illustrated recipe.

  1. Research

Before beginning a project, I always collect lots of reference photos and create a mood board. This helps me to see many angles of the image—in this case, figs—and shows the variances in colors. I often use Pinterest for broad references, but if I need something more specific, I’ll use an image library like Shutterstock. Read the rest of the article here.

Lettering Tips for Beginners

Joanna Muñoz, founded Wink & Wonder in Los Angeles, Calif., in 2013, as a freelance creative outlet outside of her full-time job as a graphic designer. “I got engaged not long after starting out and my work suddenly shifted toward calligraphy/lettering, as I documented the process of creating stationery and signage for our wedding. Everything else just kind of fell into place from there,” Muñoz says. “I stumbled across the Goodtype Instagram feed and was hooked. I felt like I struck gold finding a really great community to be a part of.” She’s been busy working on hand-lettering projects ever since.

Here, she shares advice and techniques to help aspiring lettering artists get started and follow their passion.

 1. What tools are best for people just getting started in lettering?

I’m a big fan of using what you have at your disposal before going on a shopping spree. The reality is that tools can only take you so far. It’s consistent, mindful practice and learning the fundamentals that will help propel your work forward. Read the rest of the article here.

Drawing From a Life in Fashion

Fashion is Satisfaction for Laura Laine

Many young women are caught up in fashion and trends, but it’s usually aspirational—a garment they hope to acquire or a style they can pull off as well as the model. Illustrator Laura Laine, based in Helsinki, is a bit different. She actually worked as a model, but her interest in fashion was less about ready-to-wear and more about ready-to-draw. “I studied fashion design at the University of Art and Design in Helsinki, but I wasn’t really sure what I was doing at the time, or if it was even something I wanted to seriously pursue,” she says. “During my studies, I realized that designing was not my thing at all, but I loved illustrating fashion. I went on to pursue that and was lucky to start working while still in school.”

Laine had always had a penchant for drawing, and she was quite good at it at a young age. Her parents were both artists, so it was encouraged. “I was quite ambitious. I had a need to outdo myself again and again, and was never satisfied for very long,” she admits. She perfected her craft, and her style has perpetuated the fashion landscape. Read the rest here.

 

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Winning Logo Design Strategies from 9 Industry Leaders

Andreas Karl

“First: Look through all 265,000 logos in the LogoLounge library and see what other graphic designers have done before. It keeps you from creating doubles, and from following an idea that already exists. Second: Look at the logos of companies like Nike, Apple, Mercedes Benz, CocaCola, and ask yourself ‘What makes these logos so good?’ And third: If your design colleagues all go right, then take the road to the left! Creating good logos has nothing to do with following trends or copying the styles and ideas of others.”

Aaron Draplin

“Zoom in, then zoom back out. Look for things meshing or problematic areas. … Just that quick. It’s a privilege to do this. One year before I got into this game, people were taking photos of logos with Photostat cameras and shit, waiting four days just to see how their logos looked. Just zoom out for a second on your screen! And then, adjust accordingly.”

Su Mathews Hale

“Do a lot of research to get grounded. It’s your job as a designer to understand the business. Keep your audience/customer top of mind. Sketch in black and white first; it’s easier to see if an idea is strong without added bells and whistles of color and gradients. Ask yourself ‘What’s the idea?’ Test the strength of the logo in the environment in which it will live—you will rarely see a logo on a white piece of paper without any other context.”

Felix Sockwell

“Start with pencil to paper, and don’t hop on the computer right away. Get the problem solved before you start executing it. Do more typographic research and use typefaces that are historically correct.”

Yo Santosa

“Don’t try to tell the entire brand story in a logo. The simpler the shape, the more memorable it becomes.”

Von Glitschka

“The common denominator in a great logo is a core concept—a great idea encapsulating distinct meaning in a fun and clever way that is executed with impeccable craftsmanship to bring it to life. Many have good ideas, but fell a bit short on the build end of the design equation. Then there are a lot of precisely crafted logos that are just shallow in meaning—they aren’t bad, they just lack soul. Idea plus craftsmanship—both are needed to be successful with brand-centric design, but doing so isn’t always easy.”

Alex Tass

“A successful logo may mean many things, but I would say to always try your best, try to be unique, try to be clever, try to reach that ‘wow’ effect.”

Emily Oberman

“Strive for clarity, simplicity and a little bit of wit.”

Chad Michael

“Don’t recreate anything you see others doing unless you are evolving it to make it your own. Be daring and take risks. Remember, great logos tell a story.”

Read the original article here.

Hippeas Branding

Organic snacks have become a hugely popular category in the food sector in recent years, so creating an ownable brand that stands out is essential for survival. So, when Livio Bisterzo, founder of Green Park Holdings, a food innovation company in the health and nutrition sector, developed a new product, he commissioned Jones Knowles Ritchie (JKR) to devise the brand personality.

Tosh Hall, JKR’s Global Executive Creative Director, notes, “He approached us with a new product technology for creating organic chickpea puffs and the idea of making snacking not only good for you and but also good for the earth. He had a concept, a name, and a desire to not just be another small food brand, but rather to have big impact and touch people across the globe.”

In other words, be a category disruptor, not a follower. The JKR team is quite adept at creating campaigns that resonate for clients like Budweiser, Kashi, Stella Artois, among others, so when evaluating this brand’s attributes, Hall and his team didn’t rely on existing competitive data for visual guidance. “When we start any project, we familiarize ourselves with the category, but don’t really look left or right to see what others are doing. We concentrated on what is unique and ownable to our brand,” he explains. Read the rest here.

 

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