Ti Chang: Designing Desirable Products for Women

In the past few years, a sexual revolution of sorts has been happening globally, with female designers leading the charge in developing beautiful and functional products in the adult toy industry, specifically for women. One of them is Ti Chang, cofounder and lead designer at Crave.

For decades, men were the primary product designers in this industry, and it showed. There seemed to be a catchall design in women’s products—large, pink vibrators that didn’t always deliver the punch they promised. The designers overlooked one vital point: All women do not derive pleasure the same way. There was also a shameful stigma attached to the purchase of such products, which were usually sold at seedy adult toy stores.

Thankfully, the landscape has shifted tremendously, with women leading the way. They are designing better products made with safer and more comfortable materials, sold at retail and online shops that are now socially acceptable for women to peruse. Here we talk to Chang about how she and her business partner sold their first Crave product via Crowdfunding, and her journey into designing pleasure products for women.

Chang studied industrial design at Georgia Institute of Technology where she received her BS, and she earned a Masters in Design Products from Royal College of Art in London. She worked with large consumer brands such as Goody and Trek, designing the Ouchless Hairbrush for the former, and a tandem bicycle for the latter, among other things.

What inspired/motivated you to design intimate products for women?

There has been such a dearth of well-designed products for women, not just in sex toys but in general consumer products, and I decided that I wanted to help change that. Women should not have to put up with bad sex toys. Read the rest of the interview here.

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The Many Sides of Robynne Raye

If you know anything about Robynne Raye, you know that she’s outspoken, passionate, and a fierce advocate in the design community. As cofounder of the now legendary design studio, Modern Dog, her poster designs have been regularly lauded in industry publications, and the firm’s tongue-in-cheek package designs for Blue Q (among other clients), put them in an enviable position among their peers. For more than 25 years, Modern Dog was at the top of their game.

Then from 2011 to 2013, Robynne and her partner, Michael Strassburger, became embroiled in a copyright infringement case against Disney and Target. It nearly bankrupted them financially, and broke them spiritually. (You can read about the case in Robynne’s own words, here and here.) Fortunately, they persevered and the big corporations settled, but the firm was fractured and displaced, and Robynne and Mike were exhausted. Although Modern Dog still exists, it’s now a part-time venture for the principals, who have since taken on new roles. Read the rest of the article here.

Design by Robynne Raye

Design by Robynne Raye

Timothy Goodman & Jessica Walsh: Being Vulnerable on a Public Platform

What happens when two designers set out to do a social experiment that reveals their vulnerabilities and insecurities? They publish a book, get tons of media coverage, and Hollywood comes calling with a movie deal. Then they start over with a new experiment.

Jessica Walsh and Timothy Goodman are well respected designers who have plenty on their professional plates already—Walsh as partner of famed Sagmeister & Walsh, and Goodman as a prominent designer, illustrator and art director. Both are based in New York city, and they teach at School of Visual Arts, as well. In 2013, 40 Days of Dating started as a personal exploration where Walsh and Goodman exclusively dated each other for 40 days, following a set of self-imposed guidelines including attending couples therapy, an entire day of holding hands (even in the bathroom), and a romantic weekend get-away. The entire experience was documented daily, with each recording their thoughts about each other and what they were feeling each day. This was the most real, reality program we’ve ever witnessed, and highly addictive. During the experiment, Goodman was asked by a friend why he was doing this, and he said, “I really believe it’s testing my capacity for intimacy.” That intimacy was ultimately viewed by more than 15 million people worldwide. The two didn’t become a couple, but they have remained close confidants and co-conspirators, and Walsh found her happily-ever-after with someone else.

Their latest project, 12 Kinds of Kindness, again took them way out of their comfort zone as they explored their own personal struggles in the past and how they dealt with them—and are still dealing with them—as well as how they respond to unwanted behaviors in others. The description on the site, says, “Two self-centered New Yorkers, often focused on what’s ahead instead of what’s around them, created a series of 12 steps as a way to become kinder, more empathetic people. As a resolution, they practiced this for 12 months.” Here, we talk to Goodman and Walsh about their motivations with each project, why they keep doing them, and how they feel about publicly revealing such personal experiences. Read the rest here.

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Logo Design Lessons from 5 Summer Blockbusters

It’s that time of year, when the summer blockbusters are released to much fanfare with overblown, Hollywood budgets. But with so many movies hitting the theaters at once, it’s sometimes hard to decide which one to see. Fortunately, you can usually judge a book by its cover, or in this case, a movie by its title treatment and logo design. Here, along with Matthew Jervis, we discuss five movie logo treatments and how they stack up in the frenzied Hollywood landscape. We’ll ponder why some logos work and others don’t.

Ghostbusters

One of the most highly anticipated movies of the summer, Ghostbusters, has come a long way, featuring an all-female cast in this remake, but one thing hasn’t changed at all: the logo. Devised by designer Michael Gross and Brent Boates more than 32 years ago, the logo has not been cleaned up, touched up, or tweaked in any way. Its genius in its simplicity. Read the rest here.

Ghostbusters-2016-trailer-Cover

How to Build a Better Brand from Four Experts Who Know

Brand-building is key to any successful business. Design plays a critical role in the development and evolution of a brand over time. Here, we ask four branding experts about the factors that influence brand success and why. All have taught branding workshops that you can watch for free during Branding Week, June 20 to 24 on Creative Live.

Meet the Four Branding Experts

Megan Auman is a designer, metalsmith, educator and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the U.S. and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light and more. In her class, Brand Your Creative Business, you’ll explore what makes your business a unique brand and find ways to share it. You’ll learn about implementing a brand strategy and growing and protecting it.

April Bowles is a writer, creative business consultant, marketing strategist and photography dabbler. She wants to live in a world where artists and makers adore their blogs, write with confidence and know how to get their unique work in front of people who love it—and scramble for their credit cards because they just “have to have it.” In Make Your Creative Business Uniquely Successful, April will help you cultivate a deeper confidence in your product through developing a more nuanced understanding of your brand.

Stanley Hainsworth is founder and chief creative officer of Tether, a design and branding agency in Seattle. Prior to founding his own agency, he worked as creative director, defining and reshaping the stories for Starbucks, Lego and Nike. In his class, Branding Essentials for Designers he’ll talk about the role stories play in developing a strong brand identity and how to create a strategic roadmap for sharing a brand story with the world.

Lewis Howes is a lifestyle entrepreneur, high performance business coach, author and keynote speaker. He hosts The School of Greatness podcast, which has received millions of downloads since it launched in 2013. His newest book, The School of Greatness, provides a framework for achieving real, sustainable, repeatable success. His class, Start Your Profitable Podcast & Build a Brand, will show you how to start a podcast that makes money and grows your brand.

Learn from the Branding Experts

HOW: What’s the difference between a brand and a set of branded elements?

Howes: Your brand is the feeling people get when they interact with you or your work. It’s how they remember you and what they say to someone else when describing you. Your brand elements are just the visual representation of that feeling.

Bowles: A brand is all the marketing and communication you do to differentiate your business from the competition. Branded elements like a logo or business card are pieces that help to make up your brand.

Hainsworth: A set of branded elements are the badges and the delivery mechanisms for a brand. A brand is a thing, but it’s also a feeling, a movement, a passion. A brand puts a promise out into the world, “if you interact/experience/try our product or service then you will…”

Auman: Simply put: Emotion. A brand is an emotional connection repeated over time. Brand elements are one signifier of those emotions. The challenge in branding is that it’s very difficult to build an emotional connection simply through the elements we traditionally associate with branding. The emotional appeal comes from the product itself, the stories a company tells, the experiences customers have with the company (both online and off), the experiences customers have with the products, and even the way a company is represented in the media. Read the rest here.

 

Clear Winner: Jonathan Selikoff, Letterpress Artist

Designer, typographer, and letterpress artist Jonathan Selikoff started his studio Vote for Letterpress in 2010 because he had to.

Selikoff wanted to buy a Vandercook press to add to his weekender print set-up in his garage. “I found one in Ithaca, but there was a catch. It came with a Heidelberg Windmill, a manual paper cutter (old-school guillotine), and a lot of wood and metal type. After checking with the boss (my wife, Lauren), we decided that I’d just buy it all and open up a shop.”

That is the moment when Selikoff’s avocation became his vocation. Today, his letterpress shop includes a Vandercook, a flatbed cylinder press, and a Heidelberg Windmill automated platen press (see this marvel of German engineering here).

Selikoff’s letterpress habit began when he was a 12-year-old boy attending summer camp. “At camp we made stationery using a tabletop press,” he recalls. “I loved it. The seed was planted.” His formal education began at Emory University in Atlanta, where he majored in history. Between his junior and senior years there, he won an internship in the art department of Atlanta Magazine. The experience attracted him to graphic design. After graduating from Emory, he enrolled at Portfolio Center/Atlanta (Miami Ad School and Portfolio Center recently merged). His years there, he says, “were transformative.”

While studying at PC, Selikoff’s fascination with “old school technology” grew. “In art school, a bunch of us loved to visit vintage goods shops around Atlanta. I’d poke through whatever type or printing stuff they had, and ended up buying things I found interesting.” These treasure hunts were the beginning of a fantastic library of objects and letterforms he’d later put to use on the letterpress. Read the rest here.

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Design by Graham Clifford; Hand lettering by Wells Collins; Letterpress by Vote for the Letterpress.

Confidence is Overrated: Debbie Millman’s Road to Success

As the voice and founder of the Design Matters podcast, Debbie Millman has interviewed designers, authors, musicians, photographers and entrepreneurs learning not only the secrets of their successful journeys, but also the failures and rejections they’ve experienced along the way. Her keynote for the upcoming HOW Design Live Conference, which will be streamed live here on Creative Live, is called, On Rejection: A Cautionary Tale of Dreams, Hopes and Rejection. In her talk, she draws from her own experiences of rejection and despair through revealing and sometimes hysterical anecdotes.

Here, we asked Millman about how vulnerability and courage have played major roles in her successful creative journey, along with the disappointments and missteps along the way. She holds nothing back. Read full post here.

Confidence is overrated

Hand lettering by Debbie Millman.

Wink. Thyme. Scentsational.

For nearly three decades, Thymes has applied artisan craftsmanship to enriching the quality of daily experience through naturally-derived scents. Its fragrances are composed at its on-site fragrance studio, where perfumers blend nature, art, and science to create products that soothe and delight us. For the past three years, Wink in Minneapolis, has been helping the company integrate its message across its brand identity through artistic quality photography, integrated website design, product catalogs, and brand packaging. It is an aesthetic that celebrates the natural, botanical, and organic. Read the rest here.

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A post I wrote made this list!

Top 75 Design Blogs and their Best Articles

Best Design News & Stories

Do you want to stay on track in the world of design? Our “Best Design News & Stories” category includes topics such as graphic design, web design, illustration, film, photography, and more!

1. Creative LiveCreativeLive brings the world’s greatest experts directly to you! This blog empowers you to unleash your potential by featuring workshops in photography, video, design, business, audio, music, crafting, and software training – for free. For example, you can participate in real-time classes from the world’s top experts. Plus, you can directly interact with instructors.

Best post: Drawing for Graphic Design: 6 Exercises to Sharpen Your Skills | by Emily Potts.

Featured Maker: Sarah Lovell

Sarah Lovell Art
Wimborne Minster, Dorset, UK
Business founded in 2012

Sarah Lovell started her art print business after having her second baby. She drew and painted in her spare time, so she figured she’d take a go at making greeting cards, art prints, and coloring books. She says, “I am inspired by wildlife, my three small children and the magic all around us. I try to capture some of that magic in my illustrations.”

I hand illustrate/paint the original pictures with watercolor, gouache or acrylic and black ink. Then I send the originals to my printer (also in Dorset) who scans them in and digitally prints the cards and art prints or assembles the coloring books. The paper used is all ‘Carbon Captured’ and the inks used are biodegradable, so they are all very eco friendly products which is important to me. Read the rest here.

SAMSUNG CSC

SAMSUNG CSC