Jeff Kleinsmith on the New Wave of Music Design

In the last three decades we’ve witnessed the demise of cassette tapes, the rise and fall of CDs, and the near end and now re-emergence of LPs. And through it all, Jeff Kleinsmith, creative director at Sub Pop Records, has pivoted at each turn, adapting and changing with the times. He started at the Seattle-based […]

Developing Successful Identities for a Mr. & Mrs.

If you’re an identity designer, the most critical function in the beginning of the project is research—getting to know your client’s brand inside and out, as well as the competition, and some of that involves what Sharon Werner, principal of Werner Design Werks in Minneapolis, Minn., calls “feet on the ground.” This is especially true […]

Michael Ian Kaye: How Design & Advertising Inform Eachother

You may be wondering what the hell this title means. It’s obvious that design and advertising comingle, but often the nuances go unnoticed. Michael Ian Kaye is here to say there are obvious distinctions between the art and craft of graphic design and the fast-paced world of advertising. He should know. He leads the design […]