Branding Towne Bakery: A Logo Case Study

Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to have a decidedly mid-century East Coast look and feel. Tim Frame was commissioned to create the brand identity for this foodie start-up, that would be […]

Design Links: A Chain of Creative Inspiration, Part 2

This is part two in my new series, Design Links, on the HOW Design blog. Every other week, three artists will be featured whose work offers fresh, fun and stimulating creative inspiration. Each artist picks the next link—someone who personally inspires him/her. Check out the first part in the series, featuring John Foster, David Plunkert […]

Where Are the Local Police When You Need Them?

I live near Bradley Park, and I often take my children and dog there. Last week, the unthinkable happened: An unleashed pit bull attacked another dog being walked by its owner. The pit bull’s owner yelled to his dog, and then he started yelling at the other dog’s owner. His dog was attacking her dog, […]

5 Exercises to Help You Learn Perspective Drawing

Jorge Paricio is an adjunct professor of Industrial Design at the Rhode Island School of Design (RISD), and author of Perspective Sketching, Freehand and Digital Drawing Techniques for Artists & Designers by Rockport Publishers. “Industrial design sketching is a crucial part of developing a concept and it usually starts with the creation of lots of […]

Web Design 101: What All New Designers Need to Know

Andy Pratt and Jesse Arnold are leaders in the new frontier of web design. Andy has worked with organizations including the Smithsonian Institution, Samsung, Cartoon Network, Nickelodeon, Wenner Media, Lego and Turner Broadcasting, and Jesse’s resume lists names like New York University, Conde Nast, and the Jim Henson Company. Below, Pratt helps sort out the misconceptions […]