Sustainable Packaging Options

So many eco-friendly packages are reminiscent of brown paper sacks—boring, colorless, no personality. The materials, themselves, can be difficult to navigate from a design perspective to make them more palatable, and avoid the use of harmful glues, inks, and bindings. Here, four firms have successfully navigated the eco terrain to come up with tactile and […]

Designers Lead the Charge in the Retail Revolution

Although we’ve seen many huge retailers downsize (like the Gap) and some close altogether (Toys R Us), you’d be surprised to know that there was a 58% increase in store openings in 2017, according to a study by Fung Global Retail and Technology. Amazon even made the leap to brick and mortar through pop-up stores […]

Illustrating an Ale Narrative

With so many microbrews infiltrating the marketplace—and taking up valuable shelf space in retail outlets—having a memorable package design that stands out from the crowd is more important than ever. So when Ommegang Brewery, based in Cooperstown, New York, decided to update its brand, they hired French illustrator, Yann Legendre, to bring their packaging to […]

Hippeas Branding

Organic snacks have become a hugely popular category in the food sector in recent years, so creating an ownable brand that stands out is essential for survival. So, when Livio Bisterzo, founder of Green Park Holdings, a food innovation company in the health and nutrition sector, developed a new product, he commissioned Jones Knowles Ritchie […]

Jeff Kleinsmith on the New Wave of Music Design

In the last three decades we’ve witnessed the demise of cassette tapes, the rise and fall of CDs, and the near end and now re-emergence of LPs. And through it all, Jeff Kleinsmith, creative director at Sub Pop Records, has pivoted at each turn, adapting and changing with the times. He started at the Seattle-based […]

Developing Successful Identities for a Mr. & Mrs.

If you’re an identity designer, the most critical function in the beginning of the project is research—getting to know your client’s brand inside and out, as well as the competition, and some of that involves what Sharon Werner, principal of Werner Design Werks in Minneapolis, Minn., calls “feet on the ground.” This is especially true […]

Tosh Hall: Stop Redesigning Brands Every Few Years!

Tosh Hall has a problem with companies that try to redefine themselves every three years, and the agencies that convince them to do it. In a world of constant change and upheaval, isn’t it comforting to be able to pick out your favorite brand of cereal on the shelf because of its easily identifiable colors […]

Wink. Thyme. Scentsational.

For nearly three decades, Thymes has applied artisan craftsmanship to enriching the quality of daily experience through naturally-derived scents. Its fragrances are composed at its on-site fragrance studio, where perfumers blend nature, art, and science to create products that soothe and delight us. For the past three years, Wink in Minneapolis, has been helping the […]

Loyalty & the Rebranding Process: Celestial Seasonings

Celestial Seasonings has led the herbal tea brand category since its inception, 45 years ago. It boasts a legion of loyal brand fans who love everything about the brand from its many tea flavors to its iconic and lovable illustrations on the packaging. But, as with any beloved brand, change is inevitable, and Celestial Seasonings […]

Command X: Design’s Ultimate Reality Show

Each year Command X, AIGA’s reality show-style, live design competition pits seven young designers against one another in daily elimination challenges, and is one of the most anticipated events at the AIGA Design Conference. Last week we introduced you to the contestants, and just a few days ago we sat rapt as the host, the ever-charming and enigmatic Sean Adams […]