Arianna Orland’s innate curiosity has gotten her far in her career. Never satisfied with the status quo, she continually uses both inquiry and hustle to propel herself to grow and acquire the necessary skills to be successful. She refers to this process as “reinvention.”
Arianna has worked for several companies as a designer in many different capacities over in the past 15+ years—either as a full-time employee or consultant, and what she learned in the process is that she likes the independence and freedom associated with working for herself, because it keeps her perspective sharp and allows her to create across the breadth of her expertise. All of this freedom is not without its challenges. Arianna acknowledges “As a freelancer, you’re your only advocate. You have to understand what your time is worth and how to negotiate the best fees to maintain your business, no one else will do this for you but you.”
After leaving her last full-time job a year ago as Senior Director Creative of Global Brand at Zynga, she now runs her own consulting business, working with startups and Fortune 500 companies on creative direction, brand strategy, and user experience. Of course, never satisfied with just doing one thing, she also is the founder and proprietress behind Paper Jam Press, a letterpress poster and apparel business she founded in 2009.
“You know that expression if you really love something, it doesn’t feel like work? Paper Jam Press never feels like work to me. It feels like a source of inspiration, teaches me things all the time, and consistently reminds me why making things with our hands for other people to enjoy is the most magical thing we as designers can do.” she says.
Reinvention isn’t easy, especially when it comes to freelancing. Here, Arianna shares some advice for those adventurous souls looking to make the move from full-time employment to being self-employed. Read her tips here.