Content is Still King!
I’m a published author and editor with 20+ years of experience writing for a wide variety of magazines, blogs, and books. I’ve collaborated with designers, illustrators, photographers, and other writers to develop quality content across multiple print and digital mediums.
Since July 2014, I have been an independent writer, editor, and consultant working for a diverse range of clients including Moxie Sozo, Neenah Paper, Creative Live, AIGA, Goodtype, Elements, and more. I like working with nice people and companies that do great work for themselves, their clients, and their communities. I love telling the behind-the-scenes stories for a range of creative projects, and learning interesting details about the people who design them. Whether drafting an article for publication or creating content for a website (yours or your client’s), I approach each writing assignment from a journalistic point of view—I ask the 5W’s: Who, What, Where, When, Why, and How … ok, 5W’s and an H. I then craft a narrative that fits the scope of the project.
Thinking in Icons: This collaboration with designer and illustrator Felix Sockwell, details his approach to creating effective visual icons. He shares his work with an impressive roster of blue-chip international brands, including AT&T, Apple, Facebook, Google, Hasbro, the New York Times, Sony, and Yahoo!
You’ll get an insider’s look at how concepts evolve, and at the icons that resonated with clients—as well as the ones that didn’t (those go back in the “Sock drawer,” perhaps to re-emerge in a completely different incarnation).
In 2014, I co-wrote LogoLounge 9 with Bill Gardner, founder of LogoLounge. The book features more than 2,000 logos from around the world, selected by an expert panel of judges. I interviewed more than 20 designers, writing case studies about the logos they designed for clients such as Southwest Airlines, Awake Chocolate, Nike Women’s Marathon, Harlem Eat Up, among others. here’s a sneak-peek at the Awake Chocolate branding story. I’m currently working with Bill on content for LogoLounge 10.
Most recently, I served as the acquisitions editor at Rockport Publishers for seven and a half years, developing the graphic design list. I collaborated with authors and designers to develop content for 20 highly illustrative design titles a year. I was also responsible for editing and managing Rockport’s design blog, RockPaperInk. In addition to writing content for the site, I worked closely with all contributors, maintaining a regular posting schedule and editing and approving all articles before they went live.
Previous to my employment at Rockport, I was the editorial director of the publishing division at Dynamic Graphics, Inc., and served as the Editor in Chief of STEP inside design, a bimonthly, international design magazine. In 2003, under my leadership, the magazine was nominated for a National Magazine Award for general excellence by the American Society of Magazine Editors. We didn’t win, but as they say at the Oscars, “It was an honor just being nominated.”