Illustrating an Ale Narrative

With so many microbrews infiltrating the marketplace—and taking up valuable shelf space in retail outlets—having a memorable package design that stands out from the crowd is more important than ever. So when Ommegang Brewery, based in Cooperstown, New York, decided to update its brand, they hired French illustrator, Yann Legendre, to bring their packaging to life.

Each ale has a fun, quirky back story, so the art needed to portray those qualities and bring them to life. Legendre notes, “They were looking for an artist who would bring a sense of movement, openness, storytelling, and wit in the art, to both honor their history and reflect a stylish, dynamic, and modern approach.”

He credits Ommegang’s art director Larry Bennett, with devising the clever stories. “Typically, we look for a story idea that may lead to a brewing idea, that will create an even better story idea,” Bennett says. “We have a great history with Belgium and American brewing, so we don’t often have to pull rabbits out of hats. Unless it’s a story that involves magic.” Read the rest of the story here.

Fili & Thorn & Charles : Legends, Swans, & Dorks

Spencer Charles was hand-lettering signs at a Whole Foods in Salt Lake City when he heard Louise Fili Ltd was hiring. She invited him to New York for an interview. Fili and Charles clicked. A month later he was living in Brooklyn.

It was 2012 when Charles began working for the legendary Louise Fili, whose New York design studio specializes in book design, restaurant identities, food packaging, and “all things Italian.”

Including, apparently, amore. For Charles, landing a job at Fili’s studio was a dream come true … but that was just the beginning of his dreams come true. While working there, he’d meet Kelly Thorn … and marry her.

Meanwhile, Kelly Thorn was finishing at Tyler School of Art in Philadelphia. She, too, had heard Fili Ltd was hiring. “I lugged my giant portfolio case to her studio, and that’s when I met both her and the guy who’d become my favorite dork, Spencer.”

As their work relationship grew romantic in 2014, Charles left Fili to freelance. By 2015, Charles and Thorn were married and working together as Charles&Thorn. Read the rest of the story here.