Trendspotting 2018: Editorial Design

Whether you’re designing for a print or online publication, many rules are the same with the goal being legibility. If users can’t read it or don’t understand the hierarchy, you’re going to lose them. Trends in editorial design have run the gamut from over-the-top imagery and graphics, to sparsely inhabited pages of floating type in a sea of white space. And what works for one publication doesn’t work for another, so it’s completely subjective.

Designers Xavier Schoebel and Amélie Lecocq have plenty of experience working in publication design in France for cultural institutions like the Louvre and Pompidou Center. Both teach graphic design—Xavier at LISAA, Institute of Applied Arts in Strasbourg, and Amelie at the Fine Arts of the University of Strasbourg. “Much of our work in editorial design revolves around cultural subjects, where we use illustrated charts and graphs to depict the information. For instance, what works for a children’s book, will not work in a fashion magazine,” Xavier explains.

Here, the duo, who also run their studio Collectif Ça va 2 Paire, share their predictions for five editorial design trends to watch for in 2018—many of which are tried and true. Read the rest of the interview here.

You had to be there: Steve Frykholm

Herman Miller is the master modern furniture maker with eclectic, ergonometric products for home and office. For more than 100 years, the company has enjoyed economic highs and weathered economic lows. No one better captured these highs and lows than Steve Frykholm, former vice president of creative design, who for three decades told the tale of Herman Miller through stunning annual reports.

Among the finest ever made, Steve Frykholm’s annual reports for Herman Miller are far more than summaries of financial data; they are stories of people and the products they make. Frykholm demonstrated his love for the men and women of Herman Miller with annual reports that swept awards and became collectible. Today, these books stand as text book examples of design at its best: human connection through creative courage, audacity, ingenuity, and flawless execution. “It was never just about me,” he reminds, “I was surrounded by talented men and women who brought these books to life.” Humility is perhaps the least acknowledged secret to success—and longevity.

Now (sort of) retired, bearded, and bespectacled, Frykholm contracts with Herman Miller as spokesman for the company’s design and culture. Speaking at the the 2017 Hopscotch Design Festival in Raleigh, NC, he did what he has done his entire career: he left the audience wanting more. Afterwards, we contacted him to ask him if he’d share more detail that time in Raleigh did not permit.  Below, more of Steve Frykholm’s fantastic stories. Read the rest of the story here.

Clear Winner: Jonathan Selikoff, Letterpress Artist

Designer, typographer, and letterpress artist Jonathan Selikoff started his studio Vote for Letterpress in 2010 because he had to.

Selikoff wanted to buy a Vandercook press to add to his weekender print set-up in his garage. “I found one in Ithaca, but there was a catch. It came with a Heidelberg Windmill, a manual paper cutter (old-school guillotine), and a lot of wood and metal type. After checking with the boss (my wife, Lauren), we decided that I’d just buy it all and open up a shop.”

That is the moment when Selikoff’s avocation became his vocation. Today, his letterpress shop includes a Vandercook, a flatbed cylinder press, and a Heidelberg Windmill automated platen press (see this marvel of German engineering here).

Selikoff’s letterpress habit began when he was a 12-year-old boy attending summer camp. “At camp we made stationery using a tabletop press,” he recalls. “I loved it. The seed was planted.” His formal education began at Emory University in Atlanta, where he majored in history. Between his junior and senior years there, he won an internship in the art department of Atlanta Magazine. The experience attracted him to graphic design. After graduating from Emory, he enrolled at Portfolio Center/Atlanta (Miami Ad School and Portfolio Center recently merged). His years there, he says, “were transformative.”

While studying at PC, Selikoff’s fascination with “old school technology” grew. “In art school, a bunch of us loved to visit vintage goods shops around Atlanta. I’d poke through whatever type or printing stuff they had, and ended up buying things I found interesting.” These treasure hunts were the beginning of a fantastic library of objects and letterforms he’d later put to use on the letterpress. Read the rest here.

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Design by Graham Clifford; Hand lettering by Wells Collins; Letterpress by Vote for the Letterpress.

Featured Maker: Sarah Lovell

Sarah Lovell Art
Wimborne Minster, Dorset, UK
Business founded in 2012

Sarah Lovell started her art print business after having her second baby. She drew and painted in her spare time, so she figured she’d take a go at making greeting cards, art prints, and coloring books. She says, “I am inspired by wildlife, my three small children and the magic all around us. I try to capture some of that magic in my illustrations.”

I hand illustrate/paint the original pictures with watercolor, gouache or acrylic and black ink. Then I send the originals to my printer (also in Dorset) who scans them in and digitally prints the cards and art prints or assembles the coloring books. The paper used is all ‘Carbon Captured’ and the inks used are biodegradable, so they are all very eco friendly products which is important to me. Read the rest here.

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Expressing and Pressing in Lubbock

Husband and wife duo, Dirk and Carol Fowler have been running f2design since 2000, but each takes on their own clients in their specialties. Carol focuses mainly on print collateral and event graphics, while Dirk is busy designing letterpress posters, music packaging, corporate identities, and editorial illustration. The beauty of this set-up is that they collaborate when needed and and bounce ideas off each other, so they’re not working in a vacuum from their remote studio in Lubbock, Texas.

“We are comfortable with each other and the way we work, and we have intentionally kept our shop to just the two of us. We have had the opportunity to work for high profile clients, but we are just as happy designing something for our kids’ schools,” Dirk says. “One of our kids is usually hanging out right beside us while we are working, and we are OK with that.” Read the rest here.

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A Bearded Lady & A Hoarsefly Walk Into a Bar

Whoa, Nelly!
Zombies, Cannibals, and Blood Lust Bambie?
Abi Daniel  is Out There. Waaaay Out There.

Whether mixing inks at Bearded Lady print shop or crafting logos at Hoarsefly Design & Illustration, Abi Daniel is constantly refining and reimagining her creative output. You’d never know that illustrator/designer Abi Daniel started her career drawing zombies, wookies, and spaceships, as a concept artist at Sony Online Entertainment, as much of her work now has a broader, more ephemeral appeal.

After leaving Sony to find her own creative voice, she discovered that she really loved printmaking and etching. She eventually met and married designer Josh Chalmers in Austin, Texas, who runs Bearded Lady, a screen printing shop. She now helps him run the print shop and does client work under her moniker, Hoarsefly. Read the rest here.

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Ugly Art Possesses Charm & Character

The crude, messy nature of screenprinting is exactly what attracted designer Ryan Duggan to his craft of making what he calls, “Ugly Art.”

In Chicago, where the temps are currently freeze-your-ass-off frigid, the print scene is hot. “We have more pro-level screen printers in this city than anywhere else in the world, and yet it’s not an ugly competition. Everyone helps each other out. I love it here,” says Ryan Duggan, a one-man screenprinting machine, churning out posters, invitations, and art prints in the Windy City.

He’s printed hundreds of gig posters since 2006, when he came to his senses after studying advertising copywriting at Columbia College in Chicago. “I realized I had zero interest in working in an ad agency,” he says. I’m sure his parents were thrilled. Fortunately, in high school he learned how to screenprint from a temperamental guy named Zim. Duggan recalls, “He would absolutely lose his shit if you called ink ‘paint.’ To this day, I cringe when people use the wrong term, expecting Zim to jump on a table and scream.” Read rest of article here.

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Reimagine Success: Creative Space Gives Freedom

Peoria’s Prairie Center for the Arts  Provides Space to Let Creative Minds Explore the Possible

Prairie Center of the Arts is a hidden gem in downtown Peoria. Founded in 2003, the center is located in a 120 year old building that was once home to a rope manufacturer. The warehouse is now occupied with a large gallery space on one side, and a printmaking shop and artist studios on the other.

The Center offers residencies to artists with studio space and equipment that allows them to work without distraction. Dawn Gettler came to Peoria from Chicago as an art resident a couple of years ago, and when she was offered the program manager job at the Center, she moved here full-time two years ago. She says, “I found that I could buy a house here and afford a studio and get a job in the arts. I sort of re-evaluated what it meant to be successful, and for me that meant being able to make work and sustain a lifestyle, which I can do in Peoria.” Read the rest of the story here.

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Artist resident Josh Cox doing a screenprinting demo.

The Canadianist: Highs and Lows

Our friends to the North, Everlovin’ Press in Kingston, Ontario, have created a new series of fine letterpress prints called The Canadianist, featuring five illustrations from select artists to comment on Cananadian culture, from high to low .

Illustrator Tom Froese and Everlovin’ conceived the series to promote the Canadian design and illustration community and showcase the beauty of letterpress. They had previously collaborated on a postcard series entitled Greetings From Canada with a similar tongue-in-cheek mandate.  The Canadianist is their sequel to that. Five artists were invited to address one theme each: Fashion, Food, Flora, Know-How, and Colloquialisms.

Froese says, “Vince and I have a passion for letterpress, and of course would like to establish Everlovin’ as the choicest letterpress printer for designers in the country.” They chose the artists and assigned them themes that they thought would suit their styles and would provide lots of potential for ‘assemblages of Canadiana.’” Read the rest here.

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Loving Couple, Loving New Orleans

“It’s not often that I get to design anything personal, so getting married was really the most wonderful excuse to go all out and design something conceptually meaningful and aesthetically characteristic to my wife’s and my sensibilities,” says Cody Dingle on designing his own, luxurious wedding invitations.

Of course, he did much more than that. He virtually illustrated their love story, designing a website for their friends and family, providing important details about their big day including an RSVP form, suggested hotels and B&Bs, and even a map of New Orleans (where they live) pointing out the different areas of the city and noting the locations of their nuptials and reception. Read the rest of the article here.

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