This is my birth mother

I’ve never met her. She had me shortly after her 21st birthday and gave me up for adoption. People look at this photo and think it’s me. She was a college student at University of Wisconsin in Platteville, studying to be a teacher. In spring of 1969, she discovered she was pregnant with me. In those […]

Tosh Hall: Stop Redesigning Brands Every Few Years!

Tosh Hall has a problem with companies that try to redefine themselves every three years, and the agencies that convince them to do it. In a world of constant change and upheaval, isn’t it comforting to be able to pick out your favorite brand of cereal on the shelf because of its easily identifiable colors […]

Building a Narrative Through Branding

It can be tricky designing an identity for a new company, while alluding to a history that just isn’t there. Because of his distinct style that has a kind of old-world aesthetic, Chad Michael is often called for these types of jobs for spirits and distilleries. His logo designs employ elaborate, ornate details providing the […]

Logo Lessons from a Lippincott Partner

Su Mathews Hale is senior partner at Lippincott’s San Francisco office, where she heads up branding initiatives for clients such as Hyatt, Walmart, eBay, and Shutterstock. Prior to joining Lippincott more than 10 years ago, she was an associate partner at Pentagram in New York. Hale is currently president of the National AIGA. We’re so […]

LogoLounge’s Superstar Panel of Judges Announced

It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof … err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]

A Logo That Was Almost Lost in Translation

Illustrator and designer Alex Trochut has called New York City home for the past four years. A Barcelona native, he is fluent in all things design from logos and identity work, to editorial, advertising, fashion, and music. He tends to use expressive lettering often in his work to create movement and rapture. Last year, he […]

One Letter Says it All

Last year Pentagram partner Emily Oberman and her team, were hired to brand a new kind of social club/coworking space in New York City for smart, successful women. Unlike traditional men’s social clubs that feature dark walls lined with taxidermy in an old world sense of style, The Wing is light and contemporary. It’s a […]

Gael Towey: A life in stories beyond Martha Stewart Living

After spending nearly 22 years at the creative helm of Martha Stewart Living, Gael Towey left in late 2012 to pursue something different, though she didn’t know what that would be at the time. She and Martha had practically invented the DIY revolution, encouraging their readers to craft their own lives, from cooking to sewing […]

Jennifer Kinon, Hillary Clinton’s Design Director: What happens when the campaign is over?

Despite the outcome of the 2016 presidential election, Hillary Clinton had the most memorable branding and social media campaign ever. Michael Bierut’s design of the “H,” started it all, but the campaign branding was carried out by Jennifer Kinon and a team of 16 designers over a 16 month period. She will tell you it […]

Art Chantry: Design’s Anti-Hero Receives AIGA’s Highest Honor

As a guy who rose to popularity for his crude album cover designs for bands like Nirvana, Soundgarden, The Sonics, and Mudhoney nearly three decades ago, Art Chantry is still trying to figure out the design world. In fact, he’s adverse to most design these days and resists technology as much possible. The man prefers […]