Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to have a decidedly mid-century East Coast look and feel. Tim Frame was commissioned to create the brand identity for this foodie start-up, that would be called Towne Bakery.
Sigala provided Frame with plenty of visual inspiration derived from traditional New York bakeries, as well as a visual audit of the competition.
Here, we ask Frame how he approached this project and how all the logo elements came together. Read the interview here.