Putting Your Best Font Forward

Finding the perfect typeface for your next project takes skill and know-how. Here we put together three different takes on type and why they work so well. Type says a lot about a brand. Letters are a language in themselves, communicating personality traits like sophistication, simplicity, and whimsy. They can shout or they can whisper. […]

Matteo Bologna: Pushing the Limits of Typography

As a young, horny man living in his mother’s house in Milan, Italy, Matteo Bologna taught himself how to design type while on the phone with an annoying girlfriend. While she talked and complained and cried for hours on end, he toyed with the seductive curves and shapes of letterforms on his computer, and eventually […]

Lettering and Calligraphy: How to tell the difference

In recent years, lettering and calligraphy have experienced a resurgence in popularity. These two art forms have a strong kinship and are well worth exploring. You’d be well advised to understand their differences before listing them in your portfolio, though. Martina Flor and Giuseppe Salerno challenged each other a couple of years ago to a competition of […]

How @Goodtype Made Hand-lettering Instagram Famous

If Brooke Bucherie, the force behind the uber-popular @Goodtype Instagram feed, has learned anything from her sizable social media presence (150,000 followers and counting), it’s this: stick to what you know and do it really well. However, the Austin, Texas-based designer didn’t start out trying to take over #typography; she was just trying to organize the growing photo album […]