Finding the perfect typeface for your next project takes skill and know-how. Here we put together three different takes on type and why they work so well.
Type says a lot about a brand. Letters are a language in themselves, communicating personality traits like sophistication, simplicity, and whimsy. They can shout or they can whisper. It’s also very subjective, so knowing your audience is critical. With so many typefaces to choose from, it can be overwhelming—and nearly impossible—to make the right choice for your client. Read the rest of the article here.