Building a Headband Brand

Megan Ray, founder of Hello Headband

A local maker finds success online and at pop-up shops throughout central Illinois.

As with many good things, Hello Headband started on a whim. Founder Megan Ray has always been a “maker,” teaching herself to sew at age nine, experimenting with fabrics and color, and keeping a close eye on fashion trends. On a lark in 2011, when she was 21 and still living in her parents’ home, she made a headband, put it on, and walked downstairs to show her mom and younger sister, Erin. 

“I thought it was kind of funny—at the time headbands weren’t super-popular,” Megan recalls. “I asked what they thought… and to my surprise my sister said, ‘That’s actually really cute. I would wear that.’” When she did, her friends loved it and asked where they could get one. Soon Megan was making headbands for friends and family; eventually, she was making so many they encouraged her to open an Etsy shop, which she did under the name Raydiant Apparel

Sales took off and before she knew it, she was buying loads of fabric and spending all her free time making headbands. But free time was something Megan was running low on, given her full-time job while also attending nursing school. By 2013 she couldn’t sustain it all, so she quit her job and left school. “I thought if I’m going to pursue this, now is the time to do it. If it fails, I can always go back to school,” she explains. Turns out it was the best decision she ever made. Read the rest of the article here.