Anagrama: Beautifying Mexico One Boutique Brand at a Time

Although branding firm Anagrama has been around for only five years, it’s already made a remarkable impact in the design world as well as in its local community. Its three founders, Sebastian Padilla, Mike Herrera and Gustavo Muñoz, started the business while working out of Muñoz’s house in 2009, but the firm now boasts more than 40 graphic designers, architects and programmers based in two offices—Monterrey and Mexico City—as well as another partner, Roberto Treviño, who heads the architecture department.
“We create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the utmost attention to details, to providing solutions based on the analysis of tangible data,” says Padilla, who works out of the Monterrey office as creative director and client liaison. By breaking the traditional agency scheme with its multidisciplinary approach, Anagrama has consistently created unique branding environments for its clients. They don’t just design packaging or logos—they build brands (quite literally) from the ground up. This floor-to-ceiling process requires all the skill sets within the firm—architects and interior designers working hand-in-hand with graphic designers and programmers to execute the strategy across the full branding spectrum. Read the rest of the article here.
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