Good Taste: Letterpress Posters Whet Appetites

Hot, Fresh, Wholesome & Delicious!

Handmade Tortillas, Fresh Baked Bread, Letterpress Posters? Yes, Please!

When Mi Rancho opened its doors in 1939 in Oakland, Calif., it was the only Mexican grocery store in the area, providing handmade tortillas and other specialty items. This family-owned business has since grown into a supplier to restaurants all over the country, churning out nearly 4.5 million tortillas a day. The owner wanted something special to commemorate the anniversary, so he hired designer Steve Epstein to create a poster to share with his vendors.

Epstein, who has been a designer since the late ’70s, starting as a print designer, then moving into broadcast design and animation working for ABC in Hollywood, then a CBS affiliate in San Francisco. For the past 14 years, he’s focused on photography and print design. Read rest of article here.

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