Many design shops create calendars that get sent out once a year, or drip campaigns that are more frequent but typically no fun. Fifth Letter in Winston Salem, NC combined the best of both worlds and had some fun doing it, creating quarterly calendars that celebrate under-rated holidays in a beautiful, tactile format.
According to Fifth Letter’s ringleader, Elliot Strunk, his team started working on this concept in fall 2015, researching a list of odd holidays, and finding ways to loosely tie them together. “We tried to find ones that would not only be fun to spotlight but would also fit together into some sort of theme,” he says. Who knew people worshipped their tools on March 11? Read the rest of the article here.