On the Road with Aaron Draplin

Aaron Draplin needs no fancy introduction in this part of the logo hemisphere. He has rocked the design world in the last year, surprising even skeptics, with his bestselling book Pretty Much Everything, which details his work and reveals much about himself–the man behind the big beard.

As a judge for this year’s LogoLounge competition, we wanted to catch up with him and get the highs and lows of his whirlwind book tour last fall, in which he visited 24 cities in seven weeks. And he’s going to do it all over this spring.

Give me a little background on this whirlwind tour … was it all for the book?

For the book…and for SURVIVAL. Well, mainly the book. Do graphic designers go on book tours? They do now. I wanted to take the whole story of the book to the people. I mean, why not? The book wasn’t supposed to happen in the first place, so why not tack on a 34-show, 7-week tour to the whole mess? And we did it, and, pulled it off with flying colors. All in an orange van. So proud of the whole thing.

When did you find time to actually work?

I didn’t have a lot of projects going on the tour. That freed up my nights. But when things popped up, I’d just work late in the hotel room. Or get up early and do a morning shift before we got rolling. Wherever you can find the time, you know? Might be at lunch, with my laptop open in some restaurant, suckin’ off their Wi-Fi to send a file.

Read the rest of the interview here.

 

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