Why Sagmeister & Walsh Stays Small

Let’s face it, when most of us start our careers, we dream big, as in working at a big, fast-paced agency with high-profile clients, surrounded by other creatives.

That’s great and all, but some of the most successful graphic designers—including Sagmeister & Walsh—have purposely set their sights small to create big. In our November 2014 issue, HOW spoke with the principals of six design firms, each operating with five people or less, to find out what’s so great about maintaining a small studio—and how anyone can do the same.

Here, we learn why Sagmeister & Walsh stays small.

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Let’s face it, when most of us start our careers, we dream big, as in working at a big, fast-paced agency with high-profile clients, surrounded by other creatives.

That’s great and all, but some of the most successful graphic designers—including Sagmeister & Walsh—have purposely set their sights small to create big. In our November 2014 issue, HOW spoke with the principals of six design firms, each operating with five people or less, to find out what’s so great about maintaining a small studio—and how anyone can do the same.

Here, we learn why Sagmeister & Walsh stays small.

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