Co-designed by Dan Blackman, Goodman shares EZ exercises and steps that can bring out the creative artist in anyone.
The book includes the work of 22 talented artists and designers, especially women, a deliberate choice that Goodman explains: “I highlighted more women because I am inspired by creative risk taking among women around the world.” Goodman believes that for too long, talented women are overlooked and undervalued at creative conferences, award shows, and blogs. His book is a response to this.
Goodman says communication artists should “approach creativity as a practice, not a profession,” a philosophy he brings to his classes at the School of Visual Arts in New York. “Personally, I never wanted to be a professional. I wanted to make stuff I love. Some stuff you get paid to make and some stuff you make for yourself, but all of it is a useful exercise in creativity.” Read the rest of the article, here.