Lettering Tips for Beginners

Joanna Muñoz, founded Wink & Wonder in Los Angeles, Calif., in 2013, as a freelance creative outlet outside of her full-time job as a graphic designer. “I got engaged not long after starting out and my work suddenly shifted toward calligraphy/lettering, as I documented the process of creating stationery and signage for our wedding. Everything else just kind of fell into place from there,” Muñoz says. “I stumbled across the Goodtype Instagram feed and was hooked. I felt like I struck gold finding a really great community to be a part of.” She’s been busy working on hand-lettering projects ever since.

Here, she shares advice and techniques to help aspiring lettering artists get started and follow their passion.

 1. What tools are best for people just getting started in lettering?

I’m a big fan of using what you have at your disposal before going on a shopping spree. The reality is that tools can only take you so far. It’s consistent, mindful practice and learning the fundamentals that will help propel your work forward. Read the rest of the article here.

Edel Rodriguez Doesn’t Melt in the Face of Adversity

The political discourse in this country has been at a fervent pitch for months, up until the shocking outcome November 8. Political cartoonists and illustrators have been having a field day, but none more so than Edel Rodriguez who has created two of the most talked about cover images in recent times. As a Cuban immigrant he has a great appreciation for the artistic freedom he is allowed in America, and he has a lot to say in his work.

Rodriquez immigrated to the U.S. in 1980, when he was just nine years old. He studied art and design at Pratt Institute, where he graduated with honors. He then received a Masters of Fine Arts degree in painting from Hunter College. His illustrations have graced the covers of books and magazines like TIME, The Atlantic, The New Yorker, and more. In addition to his commercial work, Rodriguez’s fine art paintings voice human concerns, mortality, and cultural displacement.

Here, we talk to him about the influence art has played in his life and life work, and how visual ideas play out in the media. Read the interview here.

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Illustrations: Edel Rodriguez

Featured Maker: Sarah Lovell

Sarah Lovell Art
Wimborne Minster, Dorset, UK
Business founded in 2012

Sarah Lovell started her art print business after having her second baby. She drew and painted in her spare time, so she figured she’d take a go at making greeting cards, art prints, and coloring books. She says, “I am inspired by wildlife, my three small children and the magic all around us. I try to capture some of that magic in my illustrations.”

I hand illustrate/paint the original pictures with watercolor, gouache or acrylic and black ink. Then I send the originals to my printer (also in Dorset) who scans them in and digitally prints the cards and art prints or assembles the coloring books. The paper used is all ‘Carbon Captured’ and the inks used are biodegradable, so they are all very eco friendly products which is important to me. Read the rest here.

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From Vacation to Vocation

It started in 2010 with a crate of figs, some fetuccine, butter and balsamic vinegar.  The next thing they knew, they had spawned a community of food and illustrations around the word. Salli S. Swindell and her brother Nate Padavick of Studio SSS—were on vacation.

“Nate was cooking fettuccine with figs in butter balsamic sauce—sounds amazing, right?” recall Salli.  “While he was cooking, I was at the counter drawing the crate of fresh figs and sipping wine. It was an ‘Aha!’ moment. Drawing food is fun! I told Nate we needed to find more food illustration jobs.”

They Draw and Cook first began as a printed book of illustrated recipes they’d give away to friends, family, and clients. Nate had the idea to invite other  friends to contribute to the book. Weeks and months passed. While awaiting one submission for the book,  Nate grew impatient. On a whim, he posted eight of the illustrated recipes to a blog he and Salli decided to brand They Draw and Cook.

Word spread. Others began submitting illustrated recipes. In a short time, they had hundreds. Then thousands: more than 250,000 follow the blog on Facebook; more than 40,000 follow it on Instagram. Schools are using these sites for classroom assignments. “Some of our finest illustrated recipes are from students attending MICA, CCAD, and SCAD,” adds Salli. “We welcome a range of styles and skill level, and especially like it when we see an artist improve their skills one recipe or map at a time.”

The site’s popularity has inspired Nate and Salli to think of fresh ideas to unite illustration and personal interests. The compiled a list of “They Draw and …” variations.  Nate’s love of travel includes an interest in map design. The brother and sister added a map feature to their site to enable visitors to find other illustrators around the world.  Then they created They Draw and Travel—a companion site that is just as fun as their food site. Read the rest here.

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Cultivating Creativity: Inside Kate Bingaman-Burt’s Studio

Kate Bingaman-Burt is a busy woman. She’s written books on our culture’s consumption obsession, she teaches design at Portland State University, and she creates compelling designs for a steady list of clients including Chipotle, Hallmark, Uniglo, IDEO, VH1, and the Gap, among others. We recently visited her studio to watch her make stuff, and we absolutely loved her set-up, so we asked her for advice on setting up a design studio that is not only fun to work in, but functional.

Tell me about your workspace and why it works for you? 

I share a space with four other illustrators/designers in an old Ford factory in Portland. Some of my favorite things about this space: high ceilings, good light, working amongst friends, and our ridiculous bean bag chairs for the occasional nap. Read the rest of the interview here.

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Andrea D’Aquino on Illustrating Alice in Wonderland

Andrea D’Aquino’s illustrative ramblings run the gamut from watercolor to collage to everything in between, and it’s perhaps because of this cataclysmic range that she was chosen to illustrate this fantastic tale of two worlds for Rockport Publishers for its Classics Reimagined series. We go down the Rabbit Hole with D’Aquino, as she talks about the challenges of reinterpreting this classic through her eyes.

Is this a story you’ve always wanted to illustrate?

 It’s my favorite book, but by no means had I ever considered illustrating it, nor would it ever have entered my mind. The idea to tackle such a classic text, would’ve struck me as almost preposterous after artists from Dali’ to Disney, to Tim Burton—to the definitive Tenniel illustrations—have already been imprinted onto such a wide swath of our collective minds. How would I follow up on such a thing?

But, when I was asked to illustrate it, I didn’t hesitate for a second. I know a great opportunity when it hits me over the head! I did really worry for a week or two, wondering how I would ever approach it, and make it fresh. It’s full of classic scenes that so many of us have preconceived images. Read the rest of the interview here.

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Design Links, An Ongoing Series for HOW Design

I have been managing a biweekly column for HOW Design called “Design Links,” which features three artists every other week. Each artist chooses the next link in the creative cog, and talks about how they inspire them. We also show two projects from each artist, so readers can get a taste of their work. So far the links have taken us from New York to Berlin and Sweden, to Hong Kong and beyond. Tune in every Wednesday to see where the links take us next.

Here’s a snippet of part nine in the series.

Jonas Williamsson is inspired by …

Emma Åkerman

She is working between fine art, commissioned work, and self-initiated projects. Emma’s visual language constantly develops through experimentation with new techniques, but always in line with her distinct expression. I read the quietness in her images as something of a reversed strategy, when everything around us is getting overblown and bold, to make place for critical reflection and afterthought.

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Design Links: A Chain of Creative Inspiration

This is part six in a series I’ve been doing for HOW Design. Every other week, I feature three artists whose work offers fresh, fun and stimulating creative inspiration. Each artist picks the next link—someone who personally inspires him/her. Check out the fifth part in the series, featuring Elena Kalorkoti, Wai Wai Pang, and Amanda Baeza here.

Amanda Baeza is inspired by…

Chris Harnan

His choices of colors, shapes, textures and plasticity is a living reminder that we can and should embrace the unexpected in our work. His work is undoubtedly mesmerizing. Read the rest of the entry, here.

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Meet Me In The Woods

The work of Chicago-based illustrator Julia Kuo has graced everything from concert posters and books, to illustrations depicting national parks across the country. “I am on a quest to visit as many national parks as possible, and actually at this moment I’m writing this from the back of a van driving to Yosemite,” she notes. “It’s just so amazing when I think about what these parks preserve.”

In addition to painting and drawing, Kuo loves to make 3D art with paper. Working with Neenah ENVIRONMENT®, she constructed an elaborate bison. She was inspired after visiting Yellowstone National Park a month ago, where she witnessed many of them roaming in their natural environment. “The bison is the biggest land mammal any of us will ever see freely wandering around on this continent! I always feel so much awe and wonder at seeing their massive, hulking frame up close.” Below, she walks us through the steps of building this bison that stands at just over a foot tall, and 1½ feet long. The see how she built her bison, read here.

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Artist Julia Kuo assembling her 3D bison paper sculpture.