Winning Logo Design Strategies from 9 Industry Leaders

Andreas Karl “First: Look through all 265,000 logos in the LogoLounge library and see what other graphic designers have done before. It keeps you from creating doubles, and from following an idea that already exists. Second: Look at the logos of companies like Nike, Apple, Mercedes Benz, CocaCola, and ask yourself ‘What makes these logos […]

Thinking in Icons

Icons have become such a ubiquitous way of life for most of us, that we don’t often think about them. And the point is, we shouldn’t, unless they misguide us or leave us confused. In Felix Sockwell’s new book, Thinking in Icons, he walks readers through the process of designing icons and the subtle nuances […]

LogoLounge’s Superstar Panel of Judges Announced

It’s on! The competition for LogoLounge 10 is heating up and the judging panel is hotter than ever. The breadth of the work done by this group of international judges encompasses the largest swath of name brand identities under one roof … err … website, including Facebook, Apple, WalMart, eBay, The Today Show, Patagonia, Nike, […]

A Logo That Was Almost Lost in Translation

Illustrator and designer Alex Trochut has called New York City home for the past four years. A Barcelona native, he is fluent in all things design from logos and identity work, to editorial, advertising, fashion, and music. He tends to use expressive lettering often in his work to create movement and rapture. Last year, he […]

A Duo of Glitschkas

Von Glitschka has been in the logo trenches for more than 20 years. His illustrative logo solutions are as varied as his clients—from local brewers, pubs, and mechanics to national artisanal brands, sports monikers, and software companies – and no doubt you’ve seen his work right here at LogoLounge over the years. We’re thrilled to […]

On the Road with Aaron Draplin

Aaron Draplin needs no fancy introduction in this part of the logo hemisphere. He has rocked the design world in the last year, surprising even skeptics, with his bestselling book Pretty Much Everything, which details his work and reveals much about himself–the man behind the big beard. As a judge for this year’s LogoLounge competition, […]

Five Brand Personalities

Bombarded with thousands of messages daily, successful brands must constantly evolve to reach discerning subsets of the marketplace. All hispanics are not equal. All Catholics are not family friendly. All women do not love Hillary. Brands have “personalities” that appeal to specific people for specific reasons. Like people, companies put out vibes. Disney is family […]

Case Study: Designing a Logo for a Start-Up

Logos can be tricky beasts to design, especially for a start-up. You have to understand the client’s needs, their products and services, and the personality they want to project to their customers, and then figure out a way to graphically represent all of this in a single mark. Experienced logo designers, like Tracy Sabin, understand […]

Branding Towne Bakery: A Logo Case Study

Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to have a decidedly mid-century East Coast look and feel. Tim Frame was commissioned to create the brand identity for this foodie start-up, that would be […]